We have been in a prolonged recession but you wouldn’t know it by looking at TV Shopping sales in 2010. They have grown to a new record of $200 Billion in the US. Why is this? Well, consumers are watching very tightly how much they spend, and they don’t commit to buying until they feel they have the best deal for the best product. TV infomercials provide such a shopping experience for consumers, providing them a captivating and scintillating 30 minute storyline program that offers incredible one time only deals for fantastic products.
If you are a small business suffering from the effects of the recession, the infomercial can be your ticket to renewed sales growth and explosive profits. Tap into the TV Shopping market for very little cost, and you can target on a local, regional or national basis. Here are some the great advantages to the TV infomercial…
Works with the Tightest of Budgets
Money is tight in a recession and every single advertising dollar needs to convert prospects to profitable customers. If an infomercial is well planned, tested and produced, the outlay can certainly be justified and often the cost can be spread over months, allowing profits to balance out of pocket costs.
Infomercials breed familiarity of the business name, the business owner, the business reputation, the brand- all of those factors which bring a comfort level to the viewer. It is this familiarity which makes the infomercial hugely successful. It breeds trust and credibility.
If done well, TV and Video will beat print advertising as TV is just so much more visual and interactive. An infomercial sticks in the mind of a prospect and keeps the attention span much longer than a print advertisement. An infomercial beckons a viewer to participate.
Infomercials can be zoomed into the exact areas and markets your business wants to target. It is very specific to your target market audience, hugely helping to economize your capital outlay.
Can be Well Tested Prior to Roll Out
Successful infomercials are ones that have been well tested and tweaked. Infomercials can be expected to be spot on with projections and receive a given ROI if they have been through a thorough testing period. A good infomercial production company can really help a business owner to effectively test an infomercial program before it airs.