The great quantities of graphic designs and the components that make up the designs themselves sometimes seems overwhelming. You have to make your graphic designs stand different from others and shout. Yes! Shout! Shout to the customers they are assumed to go as far as! If your graphic designs shout, then they attract attention in an already over advertised world. In today’s world, every potential customer views at least thousands of messages a day. Which one will they remember? The one that rises above the others, the one that has be most to say, the one that is boisterous. And once it has their attention, the one that engages them the most.
Shout it out! Use visuals that make a lot of noise! The human brain is visual, so visuals are crucial to making graphic designs that have a built-in megaphone. The best visual megaphone is color. Wild vibrant color attracts the eye. Use visuals and color to make a statement that is loud and bold.
Visuals come in a lot of forms – original hand done illustrations, stock illustrations, original digital illustrations, stock digital illustrations, original photography and stock photography. The foremost question to ask oneself when selecting visuals for your graphic designs is, “Is it bold?” The Second, “Does it say what I need it to say?” The third is “Does it stand out?” You should be very cautious while using the Illustrations or images and should not use the images that have been used too much. Be aware of what looks and images are being used in the graphic designs you see around you in books and magazines and on the web. Try to stay away from those looks and images, or you’ll blend in with the rest. And you want to Stand out, Shout it out!
Ask bold questions in your graphic designs. Questions engage the mind, pull people in, and bold ones stay in the memory. Loud, memorable, charming – that’s what you are going for. Engaging questions often remind the potential client of their pain, the problem they need to solve. Obviously, the solution is the product or service for which you are going to design.
Speaking of what you need your graphic designs to say, be sure that your end statements are benefits, benefits, benefits. What’s in it for the customer or viewer. That’s what the whole game is about. If you do not talk to how you can resolve the issues of customer, how you can bring the client value, then no matter how loud it is, they won’t remember or pay attention. It just won’t interest them.
You should use bold or other pertinent type to interrogate the questions or provide solutions. Make it easy to read, and be sure that it visually and emotionally matches the message, the spectators or listeners you are attempting to reach out and the product or service that is being sold. You should not use rubbish type in graphic designs meant to speak to a more cultured audience, and don’t utilize smooth stylish type to talk to the younger horde.
So in summary, design to have your graphic designs Shout to their prospective audience. Make sure they can be heard above the visual and verbal din of today’s commercial world. Be bold, use color to make noise, engage the mind and talk benefits, benefits, benefits.